About Us
We’re a team of innovators, analysts, and strategists driven by one goal — to turn customer feedback into your biggest business advantage.
Meet the Team Behind the Insights
Driven by expertise and guided by integrity, our team brings together deep knowledge and a commitment to delivering meaningful results.

Ante Vidovic
CEOAnte Vidović is a startup-minded CEO with over 15 years of experience in tech, certified in PMP and BPM. He’s passionate about building digital products that solve real-world problems and is committed to transforming business processes through innovation and strong customer focus.

Andrija Kranjec
Operations ExecutiveWith an active track record of 10+ years’ hands-on experience delivering complex digital solutions for large international companies. Motivated by a balanced combination of business objectives and technical execution. Combining development methodology frameworks and open-source philosophies to drive and steer cross-functional teams to deliver projects – and foster a collaborative, fun team culture along the way.

Vedrana Tonković
XM ConsultantXM Consultant Vedrana is a business-focused consultant specializing in customer and employee experience. With over 20 years in corporate environments, she brings deep insight into organizational dynamics and what it takes to drive meaningful change. Vedrana combines strategic thinking with practical tools to improve culture, streamline processes, and design experiences that turn everyday interactions into lasting value—for both people and business.

Juraj Klarić
Business Development ExecutiveBusiness Development Executive Business management expert with more than 25 years of experience helping companies grow through digital transformation, strategic sales, and customer-focused solutions. I bring a unique blend of technical insight and business acumen — leading organizations, enterprise product development, driving B2B sales, and managing key client relationships. My focus is on creating value and delivering results that scale.
We aim to deliver innovative solutions that empower organizations to create meaningful and impactful interactions across all touchpoints.
Connecting businesses, individuals, and communities enables the delivery of personalized experiences for customers, employees, and citizens. Technology-driven insights and strategies promote sustainable growth and positive change at every touchpoint.
We aspire to be the leading force in transforming how businesses, people, and communities interact, by enabling personalized and impactful experiences at every touchpoint.
The vision is to empower organizations to cultivate meaningful connections, promote sustainable growth, and create positive change for customers, employees, and citizens through innovative, technology-driven solutions
We aspire to be the leading force in transforming how businesses, people, and communities interact, by enabling personalized and impactful experiences at every touchpoint.
The vision is to empower organizations to cultivate meaningful connections, promote sustainable growth, and create positive change for customers, employees, and citizens through innovative, technology-driven solutions
How we are driving growth

KATHLEEN SMITH

KATHLEEN SMITH

KATHLEEN SMITH
Redefine user journey management with LENS.
Gain powerful insights to refine every interaction and create experiences that drive growth and engagement.